Let’s face it — digital marketing isn’t what it used to be. With trends shifting faster than ever and audience attention spans getting shorter by the day, it’s becoming harder to break through the clutter and the noise. Traditional marketing? It often takes a ton of time and effort, only to deliver results that don’t really wow.
That’s where vibe marketing comes in. It’s a smarter AI-driven approach inspired by industry thought leaders like Boring Marketeer and Greg Isenberg. This approach blends campaign data, innovation tools, and good old human creativity to build campaigns that actually connect with the audience. Think less guesswork, more meaningful engagement.
But here’s the thing – creating such personalized content at scale? It’s tough! Research, market sensing, brainstorming, crafting ideas, designing content, testing and assessing performance…..it all takes days if not weeks.
That’s why we developed Vibe Marketing built on Marketmate. Vibe Marketing revolutionizes how brands understand, engage, and reach their audiences by combining real-time digital and social media sensing, market intelligence with creative content generation.
Our intuitive frontend interface is designed specifically to simplify your marketing workflow
1. Idea Input & Social Sensing
a. Simply enter your marketing concept or target audience details.
b. Instantly, our platform fetches real-time data from platforms like YouTube, Instagram, and X based on your inputs, highlighting trending content and audience sentiment.
2. Content Review & Selection
a. The gathered insights and trending posts appear neatly organized for easy review.
b. Quickly select relevant insights, ensuring only high-quality, engagement-rich data moves forward.
3. In-depth Market Research
a. Receive comprehensive, AI-generated market research that covers consumer behaviors, competitive landscapes, cultural insights, and tactical recommendations.
b. Easily digest structured insights formatted clearly for quick comprehension.
4. Creative Content Generation & Approval
a. Preview multiple culturally resonant marketing angles complete with tailored headlines, compelling social media copy, hashtags, and visually appealing generated images.
b. Conveniently select the best concepts and send them directly to Slack for quick human review and approval.
Automating Creativity with Marketmate
Behind the scenes, we’ve built a powerful four stage workflow that takes a single user input and transforms it into ready to post content. Here’s an overview:
Stage 1: Digital and Social Sensing
- Input Capture: Kick things off simply by providing basic details about your target audience or product
- Real-Time Research: Our Marketmate workflow integrates seamlessly with APIs like Apify to fetch real-time data from platforms including Twitter, YouTube, Instagram, keeping you ahead of emerging trends and audience sentiment. Just to be clear, all we can wire any LLM for any purpose that’s a best fit – we use Perplexity Sonar for powering real time research with citations (detailed below), Claude Sonnet for reasoning and marketing angle synthesis etc. After all, LLMs are mere commodities, it’s the application within Vibe Marketing workflows that capture their value. We use OpenRouter for nimble swapping of AI Models
- Data Filtering and Processing: The workflow filters out irrelevant content, ensuring only high quality, actionable insights in market sentiments and research
- Data Saving: The system saves valuable research data, making it easy to reference later or display directly on your frontend dashboard
Stage 2: Deep Market Research
- As mentioned, our workflow dives deeper by integrating with Perplexity Sonar Deep Research, uncovering comprehensive consumer insights, analyzing competitive landscapes, exploring cultural trends, and highlighting effective marketing tactics and actionable recommendations.
- These insights are then neatly formatted into structured JSON data using AI, ensuring easy access and usability on your frontend interface.
Stage 3: Messaging and Content Generation
- Here’s where creativity meets efficiency. Leveraging AI (Anthropic Claude Haiku) through OpenRouter’s helful facade, our workflow transforms deep market insights into multiple compelling marketing angles that caters to specific markets, target audience, social platform, message and creative content.
- Each generated angle is thoughtfully designed to resonate culturally and emotionally within specific audiences and contexts. Detailed audience profiles accompany each concept, allowing you to know exactly who you’re speaking to.
- The workflow automatically produces engaging, platform-specific content—including captivating headlines, persuasive copy, and strategically crafted hashtags tailored for both Facebook and Instagram and an image generated from each prompt through our very own Marketmate engine.
- In short, every piece of content is culturally attuned, emotionally impactful, and ready to spark genuine audience engagement, with minimal effort required on your end.
Stage 4: Human in the loop
- Before anything goes live, our workflow automatically compiles the generated content and images into a convenient Google document, then sends it directly to Slack for human review.
- This ensures quality, relevance, and brand alignment, giving your team full control before final publication.
Why Choose Vibe Marketing Over Traditional Methods?
Our Marketmate workflow empowers marketers to:
- Rapidly produce content that genuinely resonates with niche audiences.
- Leverage cultural and emotional insights to enhance ad performance.
- Automate tedious research and creative processes, allowing marketers to focus on strategic oversight and fine-tuning.
Dive into Vibe Marketing and see how Evanke and Marketmate can transform your marketing effectiveness today!
